Planning Media is a Google Advert specialist (Google Ads). The owners as well as the staff are under 40 years of age, and they work with key accounts in the Montreal region. While rebranding their website, they needed group shots and corporate headshots.

In order to be as close as possible to the company’s culture (its members are both professional and serious, and they work in a good spirit with a large smile on their face at all times), I decided to do an outside-the-box photoshoot.

We took the very classical and ubiquitous corporate headshots in order to secure the work, and we then proceeded to other photos, treating the team like a group of old friends, rather than coworkers by taking them on the street. The shot resulted in really cool photographs of professional people having fun, who makes the viewer want to come work with them and become their client.